Search Engine Optimization is an important part of any Online Marketing Campaign. As the internet becomes more intertwined with our lives, physical offices are becoming unnecessary for many businesses. A consumer visiting a website on the internet is the new version of a walk-in.

Boosting your SEO can take many forms. One of the best ways to get higher on google searches is to have a Blog that posts relevant articles about your business. If you focus on your Keywords (phrases/words one would use to find your business through a search engine) and write engaging content, it will boost your website's value to Google or Bing.

Here are a few tips you can use for an easy SEO boost:

• Keywords Keywords Keywords: They should appear in your Headings (H1, H2, etc.), image alt tags, and in the first sentence of each paragraph.
• Length: Your blogs should be approx. 5 paragraphs with 2-4 sentences per paragraph. However, if you can’t stretch the information that far, it's better to leave the article short.
• Links: Add links to your own site and to reputable outside sites (adding sources is a good way to accomplish this).

These easy tips that can boost the SEO value of your blogs and help your site rank higher on search engines for your keywords. If you’re interested in learning more about SEO and writing SEO friendly blogs, check out this article from Yoast.